New Social Campaign to Share Brand Experiences

  • New Social Campaign #flowcretefootprint to Share Brand Experiences

New Social Campaign #flowcretefootprint to Share Brand Experiences

03 Nov 2017

Designed to showcase the faces and personalities behind the brand, global resin flooring manufacturer, Flowcrete Group, has launched a new social media campaign spanning multiple channels under the affectionate hashtag #flowcretefootprint

The new campaign is designed to bring together leadership, employees and customers by sharing daily experiences and interactions with the global Flowcrete brand.

Whether on the job site, with the client, in the office, in the plant or at networking events and trade shows, users are encouraged to snap selfies and group photographs documenting their brand experiences.

These photographs or “footprints” are shared with social networks through posts that include the all important hashtag - #flowcretefootprint

All of these moments are then aggregated into one central “footprint” pin board, which is available to view at

A winning “footprint” is selected each month, with the lucky snapper winning a mystery prize.

Flowcrete is a global manufacturer of resin floor and wall systems designed for use in a wide range of industrial, institutional and commercial facilities. Products range from anti-corrosive coatings for heavy industry through to highly decorative systems for public facing areas.

Flowcrete operates manufacturing centres in the UK, Poland, Sweden, India, Malaysia, South Africa and the USA and boasts a sales presence in 35 countries worldwide.

Join in the digital brand story, or follow the “footprint” online at


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Notes to Editors

Flowcrete Australia has offices in Brisbane and Sydney and is part of Flowcrete Asia Pacific, one of the five divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc.

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

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